Note from Alexis: I sent out a request for those that felt called to share their thoughts on Evolutionary Entrepreneurship. Here is the first of their contributions – I know you’ll enjoy it as much as I have.
Heart. Based. Communication.
Three words that when linked together create the single greatest skill needed by an evolutionary entrepreneur.
Sure, there are many skill hats that an entrepreneur must wear: visionary, leader, manager, decision maker, problem solver, and all-around motivator.
But without heart-based communication, most of these hats won’t sit too straight on the head. In fact, they are apt to fall off.
Consumers are buying carefully, frugally, and in some cases, not at all. They’re shopping with intention and discretion. They research thoroughly before they even consider picking up the phone or clicking their mouse.
They are looking for companies that offer what they need at good prices and with high quality. They expect proven and reputable customer service.
But if you take an evolutionary leap and offer them a culture based on heart-based communication, they are most apt to go the distance with you.
Because you will converse collaboratively with respect, openness, passion, honesty, and empathy. You will listen and not interrupt. You will patiently answer their questions. You will follow up because it’s the right thing to do.
While your competitors are talking with their egos and their intellects and an agenda all their own….you will be talking with all the passion and excitement you feel for your business.
Can I assure you this works? You bet!
My sales team and I doubled the Sylvan Learning Center franchise system in the US and CN from 300 to 750+ locations over a 7 year period.
How did we do it? By communicating with our hearts.
Flo Schell runs the No. 1 Mentoring Agency and is a speaker, business coach and the author of Stop Selling: Start Clicking! Thank you to Flo for stepping up and sharing this beautiful lesson of heart based communication. You can find her online at http://floschell.com and on Twitter @CoachFloSchell.