Even though I like to think of myself as someone who no longer compromises for the money, that’s simply not true and I do not want to lie to myself about it anymore.
Recently, an insidious compromise surfaced and the best way I know of to eradicate it is to call it out right here for all of us to see so that I won’t be tempted to keep it hidden in the shadows pretending it doesn’t exist.
Time and again I have made decisions about my business model and how I show up in the world based on the idea that I must focus my energy on reaching people who have money to pay me “what I’m worth” (i.e., $11,000 consulting day, $25,000 coaching program, $50,000 implementation package, etc.) instead of the more “mass” audience I have always felt I am here to serve.
Yes, this is great business advice — pick a very specific niche to reach (the narrower the better) and serve people with money. I have made a lot of money following that advice and given that advice to many of my clients.
But, I can no longer live my life making my decisions this way.
When I choose the market I serve based on whether they can afford my fees, I am compromising for the money. So I am doing everything I can to revamp my life and businesses to come from a place of sustainability, what Lynne Twist, author of the Soul of Money, calls sufficiency.
From a place of sufficiency, I can serve whoever I damn well please, regardless of how much money they have.
I know I am here to serve a mass audience — the millions of you out there who are under-resourced, creative, and long for something greater than what you are experiencing right now.
I was speaking with one of my business partners about this, and like the great business advisor he is, he reminded me “Alexis, you know that audience doesn’t have a lot of money, right? And that it’s too big to reach effectively without a huge investment of time, energy and effort?”
Yes, I know all those things. That’s why I have been compromising, playing smaller to reach the niche that could afford my services instead of serving at the broadest level the people I know I am here to reach.
I am not going to do it anymore though. I am going to take all the energy and effort I have been putting into massive launches and campaigns designed to reach the narrow group of people who are already making great money and put it into developing programming that can reach and shift the mass audience I really want to serve.
Here’s an example of something we are testing right now … a “radio show” that we are broadcasting in everyway, BUT through the radio. On the phone, via live web stream, and on twitter.
On that page you can watch a clip of the show — it’s totally bootstrap, beta and we had a great time doing it. In this clip, we get real about money and I want you to watch it so you can start to discover the truth.
I hope you love it!
Our team was there, community from Eden Unplugged, and a whole bunch of listeners who messaged us during and after the show with great support and encouragement.
Our ‘Proppa’ Implementation Ninja, iNRiel, thought we were nuts to want to be so transparent about our life, love and money dealings… until he experienced it. He was sincerely moved and now I feel a quickening shift not only in our business model paradigm, but also in the way we get the word out about our offerings. This is a whole new world for me.
I know I have a lot to learn about how to serve a mass audience in this way, so if you have any suggestions, share your comments with me below.
ps – Be sure to tune in next week live and be one of the people to receive live coaching from me – for free – on your truth about love + money.