I just got off a training call in which I was teaching how to become the best copywriter on the planet. This call was an exclusive just for members of Max Simon’s mastermind, but I thought it was so important that I’m considering hosting it again for you.
If it’s something you’d want, let me know, okay?
Copywriting is literally the most important skill for you to learn if you are in business for yourself.
It’s expensive to outsource, difficult to find really great copywriters who can get your voice and speak to your clients, AND it makes the biggest impact in your success.
Look around the marketplace at who is experiencing real business success and you’ll see they are either great writers or they have the money to hire great writers.
Last I heard, Dan Kennedy (one of the great copywriters if you serve a hardcore business market) charges $75,000 for a complete marketing campaign and that was years ago, so it could be even more now.
Dave Dee (a protege of Dan Kennedy and the guy who helped me build my lawyer business) charges a minimum of $25,000 plus 10% of the campaign for a full marketing campaign, and the minimum you should expect to pay for someone even close to decent is $15,000.
Sure, you can possibly pay less, but in that case you are going to be doing a lot of the writing yourself, have to edit almost everything, OR have poor results.
Not worth it.
Better to just learn how to do it yourself.
Here are the three things that can make you the best copywriter on the planet, even if you are a crappy writer generally:
1. Know who you serve with a great deal of specificity.
Most of us avoid this for years – we are ruled by our lack, limitation and scarcity thinking to not be narrow enough in who we market to and build our business around.
Even if you think you are already narrow, I would guess you are not narrow enough. In the comments, let me know who you serve with specificity and I’ll let you know if you can get even narrower and have more success.
2. Go deep into the heart, soul and mind of the people you serve.
For those of you who are more right-brained, creative types, this can be easier than it may be for those of you who are more of the left-brained, logical types. So, cultivate your creativity.
In the third session of the Money Map when we get into how to price and package your services, I take mappers through an immersive experience that connects them to who they serve.
You can do this yourself by getting a visual image of your ideal client firmly in mind and then virtually stepping into their body until you feel them from their perspective.
Then, write your copy from that place.
3. Get deeply connected to your own heart, soul and mind.
The more you know yourself, the more effectively you will be able to write to the people you serve because you will be able to relate to their fears and worries and therefore write copy and create programs/services that very specifically speak to that.
Here’s the good news, going through this process to become the greatest copywriter on the planet (and really being willing to dive into it) will also make you a happier, more fulfilled human being.
When you start being willing to serve the people you are really connected to emotionally and you are willing to let go of serving everyone else, the business and life you’ve always wanted shows up.
So, become the best copywriter on the planet and love your life even more too!
Now, I’d love to hear from you – are you having trouble narrowing down and getting clear about who you serve? Where are you getting stuck? Or do you think you’ve gotten clear about it and you ready to really connect with your people at the heart, mind and soul level?
Wherever you are, let us hear it. It helps everyone when you share your experience.