The Upside of a Fully Developed Business Model For Your Heart-Centered Business

As a helping, healing, energy-giving, service-based entrepreneur, you may not have thought much about business models and upside and equity.

You’ve given your attention to service. Your craft. What you are all about.

And that’s smart because it has to come first.

Once you’ve got that down though, it’s time to start thinking about the business of your business.

Because if you don’t, you will very likely get burned out on giving your gift.

I see this happening with a lot of folks who come from an orientation of service and giving. They (we) can often end up with a business model that is simply not sustainable.

What does that look like?

  • Not making enough money.
  • Working too much to have a life.
  • Not engaging in self care.
  • Giving, giving, giving … and not fully receiving.

Fortunately, there is an answer to this dilemma. It’s your business model.

When you build an intentional business model around your service, around your Great Work, your work and life becomes sustainable.

  • You have the resources you need to keep going even when the going gets tough.
  • You have the support you need.
  • You know what you are supposed to be doing when.
  • You are able to stay focused on your mission and your message without worrying about how you are going to pay your bills.
  • You are able to recognize that you have plenty of time; you are not going to run out. And it will all get done.
  • You know what to ask for and when to ask for it. You know who you need to ask.
  • You know what to launch and when so you aren’t constantly launching, launching, launching one new thing after another without any real momentum.

It can sound and feel scary to build a business model around your Great Work. I get that. That’s exactly why I created the Money Map. And I can tell you from my experience that it’s a lot more scary to keep proceeding through life and business without one.

So step through the discomfort – that’s what waking up is all about – and say yes to the next level of your work’s evolution.

Next time we’ll talk about what it actually means to have an intentional business model. For now though, I’d love to hear your thoughts. Where do you get stuck around this idea of business model? What does having a business model built around your Great Work mean to you?

By the way, are you joining me on New Year’s Eve to talk more about this?  If not yet, do.  Register here for my free last day of the year, best time ever to talk about reality, break through some myths and wake ourselves up for the best year ever call or to listen in on the recording if you are reading this in 2011 or beyond. 🙂

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