What’s Real Online?

In 2005, I began to dip my toe into the world of online business.

Up until then, I owned and operated a traditional bricks & mortar business – a boutique estate and business planning law practice.  While I loved having my own business, I did not love having to get up, shower, get dressed and leave my house to go into the office everyday.

I wanted to be more present for my kids.  By that point, I was a single mom and working away from home 6-7 days  a week, running my own business, was putting a huge strain on me and my family.

So I was mightily intrigued by what I began to see as an alternative – moving part or all of my business online.

If you’ve explored the online business world at all, you’ve probably noticed it can be like dropping down into a rabbit hole.

What’s real?  What’s not?  Who can you trust?  Who is full of it?

I get ya.  And I’ve spent the past 5 years figuring it out.

I’ve invested hundreds of thousands in my education.  I’ve hired coaches, consultants, coachsultants.  I’ve joined high end masterminds.  Low end masterminds.  Thrown together masterminds.

And I’ve seen what’s real and what’s not.

So, I’m starting a series here I think you will like a lot.  It’s called Real Online Business Models and I’m featuring people and businesses like:

Sticker Giant:  a traditional Sticker Printing company with a 500-year old business model that is considered a technology start-up because of the online business strategies they are using to dominate the marketplace.

Brian Clark: a recovering attorney turned online mogul (he laughs when I call him this) who has one of the most visited sites on the web by people looking to build their own online businesses, which he has leveraged into millions of dollars of cha-ching.

Laura Roeder: a 20-something gal who has become a stand-out social media consultant in a VERY crowded marketplace thanks to her real online business model.

Dave Navarro: thanks to the real online business model he built, he quit his day job completely and now makes a nice six-figure revenue working from home helping people sell more online and gets to spend a lot of time on Twitter.

Dave Dee:  he’s been in the world of information marketing since the late 1990s when he released his first product on a set of cassette tapes and he’s an expert at bringing offline businesses online.  He was the first consultant I hired who turned out to be the real deal in helping me and my business make the leap.

And there will be a whole lot more.

If you’ve been wondering what’s real, what’s not, who you can trust and who is full of it, you are in the right place.  This series will take you behind the scenes.

Be sure to let me know if there is someone you think I should interview for the real online business model series.


  1. TinaFriday, July 2, 2010 at 10:36 pm 

    LOVE this topic Alexis… even after working online for years i still run into the whole who to trust or not side of things.

  2. Karen TalaveraSaturday, July 3, 2010 at 2:08 am 

    Yes, here are some ideas for additional interviews. Chris Guillebeau, Naomi Dunford, and Jonathan Fields.

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