Win a Free Kids Protection Planning Kit Worth $497 … I Need Your Help!

As I mentioned yesterday, we are about to relaunch the Kids Protection Planning Kit that started me on this journey.  To do that, I need to create banners and a tagline for the banners.

So, I thought you might be able to help.  You can go to the Kids Protection Planning Kit page to read all about it so you know what the tagline should reflect.

Here’s the banner:

Then, vote for your favorite tagline here.

If you have an even better tagline, let me know by commenting on this post.  If we use your tagline, you win a free Kids Protection Planning Kit. That’s a $497 prize for you.

This contest ends tonight at 9p PT, so act fast!

Thanks so much for your help!

41 Comments

  1. JenX67Tuesday, September 16, 2008 at 3:48 pm 

    My straightforward suggestion:

    “Because nobody plans to die before their kids are grown.”

    It’s great what you’re doing.

  2. Stacey CTuesday, September 16, 2008 at 3:52 pm 

    “Planning by you, creates protection for them”

  3. BlondeBloggerTuesday, September 16, 2008 at 4:21 pm 

    “Who will be there if you can’t be?”

  4. WendyTuesday, September 16, 2008 at 4:23 pm 

    “Protect your most valuable assets – your children.”

  5. ShelbyTuesday, September 16, 2008 at 4:23 pm 

    Taglines can be the bane of a marketer’s existence. Here is a great post from the Copyblogger I like to refer to when coming up with new taglines:
    http://www.copyblogger.com/tagline-clinic/

    Here’s my attempt although bordering on the line of clever:

    “Protect your kids even when you can’t.”

    Another idea would be to create a series of banners re-emphasizing the message you have already created in your ensure statement.
    “Guarantee your children would:

    1. Be loved and comforted…
    2. Be cared for by…
    3. Never spend a minute…
    4. Always know…”

    Those all 4 do a great job of explaining what it does and what you as a parent get.

    Btw, I had not heard about this product until now.
    I have bookmarked to discuss with my husband tonight.

  6. dararTuesday, September 16, 2008 at 4:25 pm 

    Kids Protection Planning Kit…

    Kids should be kids and not worry about the future

  7. PattiTuesday, September 16, 2008 at 4:27 pm 

    Preserving Parental Choice ~ How Moms and Dads Decide

  8. Lisa @ Crazy Adventures in ParentingTuesday, September 16, 2008 at 4:42 pm 

    “When tragedy strikes, protect your children”

    “When tragedy strikes, ensure your children are in good hands”

    “If they can’t be in your hands after a tragedy, then who’s? Protect them today”

    “Plan for the unthinkable”

    “If the unthinkable happens, where will they go? Be heard.”

    “If you can’t care for them, plan for who will. Be prepared.”

  9. Lisa @ Crazy Adventures in ParentingTuesday, September 16, 2008 at 4:44 pm 

    By the way, I forgot to add, this is my absolutely worst fear. Not being there for my kids and something happening to me.

    Just thought of another one:

    “Plan for who will be there for them when you can’t.”

  10. Chris SwainTuesday, September 16, 2008 at 4:47 pm 

    “Leaving Peace of Mind in Unfortunate Times”

    I love the cowboy hat & coat – my lawyer couldn’t pull that off!

    I really like your sales letter, but with your personality I would strongly consider using some short video introduction / summary at the top. I’ve seen conversions double with this technique.

    Good luck,

    Chris

  11. Jessica SmithTuesday, September 16, 2008 at 5:11 pm 

    “Leaving a Note for the Babysitter Isn’t Enough”

    “Why Leave Things to Chance?”

    “Because Life Doesn’t Come with a Crystal Ball”

    “For your piece of mind and theirs”

    “Who will speak for your kids if you can’t?”

  12. WebChickletTuesday, September 16, 2008 at 5:17 pm 

    Child protection begins with the right instructions in the hands of the right people at the right time.

  13. John Brooks PoundersTuesday, September 16, 2008 at 5:22 pm 

    Shelter your kids from the bad that reigns the world.

  14. Jenna McCarthyTuesday, September 16, 2008 at 5:24 pm 

    Do it today–tomorrow might be too late.

    The best way to prepare for the worst.

    What you can do today to prepare for tomorrow.

    You owe it to your children.

    Preparing for the worst is hard. NOT preparing is tragic.

    Simple. Essential. Peace of mind.

    What would happen to your kids if tragedy struck?

    Are you prepared for the unthinkable?

  15. chucklynTuesday, September 16, 2008 at 5:38 pm 

    Tag line Suggestion #1:
    Be there for them.
    Even when you can’t.

    Tag line Suggestion #2:
    When the Kingdom Comes,
    YOUR Will be done.

    (Note: after reading the other submissions, I see that someone else has one similar to my #1. Please still consider it since, when it comes to taglines, a single word choice can make all the difference.)

    Best of luck – keep up the noble mission!

  16. Heather BTuesday, September 16, 2008 at 5:43 pm 

    Where will they go if you’re gone?

    I just found your site today thanks to a Twitter post from Jessica Smith. I think this is a GREAT idea and I’ve almost completed the steps to get my paperwork filled out. Thank you.

  17. PattyTuesday, September 16, 2008 at 5:50 pm 

    Here are my tagline submissions:

    “When a Will Isn’t Enough”

    “Providing comfort and security to your children when you can’t”

    “Because Life’s Unpredictable”

    If I come up with more I’ll be back. ? Sounds like a great product. Something we all need in place. Very enlightening…I have a parenting resource site/blog, support show for moms and social network where I could feature your product, let me know if you’d like to be featured. ?

  18. gfoxTuesday, September 16, 2008 at 6:06 pm 

    I like Wendy’s the best:
    “Protect your most valuable assets – your children.”

    Some of these are really scary!

  19. DayngrTuesday, September 16, 2008 at 6:08 pm 

    I’ll add my two cents as well…

    “Because you care, we’ll help you prepare.”

  20. ArnoldTuesday, September 16, 2008 at 6:21 pm 

    I’m a single male (no kids but have nephews and a niece) who was curious with this Kid Protection Kit… I thought it was a child proof your home kit.. but was pleasantly surprised. Great job!

    Suggested tagline:

    “Protect your precious assest: Your kids!”

    “Your kids’ future in writing. In case you’re not around to shape it.”

  21. Marifer RodriguezTuesday, September 16, 2008 at 6:25 pm 

    Even though I don’t have children myself, I do have a little brother that I love to death and wouldn’t like social services to take away if something happened to my mother. I’m telling her about this program today.

    Now, back to the tagline:
    Kids Protection Planning Kit
    “Because You Need Someone You Trust To Be There for Your Kids”

  22. BelénTuesday, September 16, 2008 at 6:50 pm 

    “When you need to know you’ve taken care of everything.”

  23. Kelly AbrajanoTuesday, September 16, 2008 at 6:53 pm 

    Loving your babies when you are no longer here.

  24. Desiree DurangTuesday, September 16, 2008 at 6:56 pm 

    I’m a twitter follower. Love your blog!
    I’m going to take advantage of your protection plan soon.

    “Protecting your child’s future is in your hands now. Don’t leave it for someone else to decide.”

  25. Sondra Santos LaBrieTuesday, September 16, 2008 at 7:11 pm 

    Parents’ Peace of Mind

    The Afterlife Insurance

    Protecting the Next Generation

  26. Deni CarruthTuesday, September 16, 2008 at 7:44 pm 

    I think you already said it:
    Your “Peace of Mind” Solution

    Or:
    “Keep your kids in ‘your’ hands.” (or “Keeping…”)
    This could include one of those pictures of a pair of cupped hands holding kids. (Like Allstate)
    (I think I like this one best!)

  27. Tina WilliamsTuesday, September 16, 2008 at 8:56 pm 

    This looks like a very cool and necessary tool to be sure your family is taken care of if the unthinkable were to happen.

    It’s funny, I was just speaking to a neighbor about this over the weekend. We recently relocated to Florida from NY and we have o family here. It is scary. I have four daughters, ages 2,11,12 and 14.

    Here are my thoughts on a tagline:

    “It the unthinkable were to happen to you, be sure you’ve thought of everything for them”

    I hope you get some good suggestions. Please let me know when the banner is done and I’ll put it on my site!

    Good luck to you.

    @newoldmom

  28. Eric MiltschTuesday, September 16, 2008 at 11:11 pm 

    I think is wonderful that you’re doing something like this; it hits home hard for me…

    Here’s my tagline submission:

    “I wish my parents thought of this…”
    -Prevent your child from ever saying this.

    Keep up the great work.

    Eric:)

  29. Bryan RussellTuesday, September 16, 2008 at 11:16 pm 

    Because your kids will need you even when your gone.

  30. Queen of the ClickWednesday, September 17, 2008 at 12:07 am 

    Kids Protection Planning Kit…Protecting Those You Cherish Most

    Kids Protection Planning Kit…Safekeeping for your Family’s Future

    Kids Protection Planning Kit…Be Prepared for Life’s Unexpected Emergencies

  31. Queen of the ClickWednesday, September 17, 2008 at 12:07 am 

    Kids Protection Planning Kit…Protecting Those You Cherish Most

    Kids Protection Planning Kit…Safekeeping for your Family’s Future

    Kids Protection Planning Kit…Be Prepared for Life’s Unexpected Emergencies

  32. Queen of the ClickWednesday, September 17, 2008 at 12:07 am 

    Kids Protection Planning Kit…Protecting Those You Cherish Most

    Kids Protection Planning Kit…Safekeeping for your Family’s Future

    Kids Protection Planning Kit…Be Prepared for Life’s Unexpected Emergencies

  33. Queen of the ClickWednesday, September 17, 2008 at 12:07 am 

    Kids Protection Planning Kit…Protecting Those You Cherish Most

    Kids Protection Planning Kit…Safekeeping for your Family’s Future

    Kids Protection Planning Kit…Be Prepared for Life’s Unexpected Emergencies

  34. T. JeffreyWednesday, September 17, 2008 at 2:01 am 

    Kids Protection Planning Kit:

    Plan like there’s no tomorrow.

    Keep the family happy. No matter what.

  35. AngieWednesday, September 17, 2008 at 3:07 am 

    Tagline:
    Leave a Legacy of Love

  36. A Cowboy's WifeWednesday, September 17, 2008 at 3:34 am 

    I agree with Deni above..I think you already said it with “Your “Peace of Mind” Solution.”

    Entrusting Their Future for Protection

  37. AllisonWednesday, September 17, 2008 at 3:58 am 

    You don’t have much space so less copy the better.

    Make it an animated ad with these two rotating lines of text:

    Line 1: What will happen to your kids…
    Line 2: If something happens to you?

  38. AllisonWednesday, September 17, 2008 at 4:00 am 

    You don’t have a lot of room for copy so I suggest you do an animated ad:

    Line 1 teaser: What will happen to your kids…
    Line 2 kicker: if something happens to you?
    Line 3 call to action: Get a plan.

  39. Tina WilliamsMonday, November 9, 2009 at 12:10 pm 

    This looks like a very cool and necessary tool to be sure your family is taken care of if the unthinkable were to happen.

    It's funny, I was just speaking to a neighbor about this over the weekend. We recently relocated to Florida from NY and we have o family here. It is scary. I have four daughters, ages 2,11,12 and 14.

    Here are my thoughts on a tagline:

    “It the unthinkable were to happen to you, be sure you've thought of everything for them”

    I hope you get some good suggestions. Please let me know when the banner is done and I'll put it on my site!

    Good luck to you.

    @newoldmom

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