I’ve never heard the word swag uttered as many times in my 34 years of living as I have in the past 3 weeks since I became a blogger at LAMomsBlog and went to BlogHer08.
Mom bloggers LOVE the swag.
If you haven’t already seen my video walkthrough of the MomSelect.com Swag Suite where my company participated in the swagfest, take a walk through the swag suite with me here.
Check out the Silicon Valley Moms Blog. See that pink banner in the corner about the Mom’s Summer Tour? Click it and check out the swag sponsors.
Nor, bear in mind, this was swag put together for a BlogHer Sub-Group made up of the 200 or so contributors to the collaborative Silicon Valley Moms Blog site. Not even for the 1000 bloggers that attended the BlogHer event.
There were at least two other huge bags of Swag for all BlogHer attendees. One, a red bag from Scholastic for people who attended the People’s Party. I didn’t go, so I can’t tell you what was in the Scholastic bag.
Plus, registration for the event included a whole bag of swag and there was a whole separate swag room just for mom bloggers.
If I seem a little obsessed with this swag thing, I am. It’s fascinating on both a personal level and a business level.
I’m both a swag consumer and a swag creator. And, I’m obsessed like everyone else. I imagine we love it because it makes us feel celebrity-like. Or maybe that’s just me and everyone elsejust likes free stuff.
It’s big business this swag. Even GM and Michelin, two of the huge BlogHer sponsors, gifted some swag. One of my bags had a little michelin guy in it.
Anyway, I have 4 bags of swag I put in a huge box and brought back on the plane with me from San Francisco. I’m givin’ it all away.
I’m having a contest. I’m not sure how it’s going to work yet though.
Any ideas? Please share them with me by commenting here and then I’ll pick the format of the contest out of the commenters. The one I pick can have first pick of the swag bags.
Points are given for:
- least work necessary from me
- attracts new people to my blog and makes them want to stay
I can’t wait to see what you come up with!